Images of Thai Women in Magazines for Older Adults

  • Permtip Buaphet Chulalongkorn University, Thailand


This research on the images of Thai women in a magazine for older adults aims to analyze the structure and components of interview columns and examines the linguistic strategies used to present images of Thai women within the context of a magazine for older adults by associating textual analysis with visual methodology. The data collection in this research was grounded on O-lunla magazine, a magazine targeting people in their 60s and older. Twenty-two interview columns from ten magazine issues from January 2017 to October 2017 were included. The study discloses how this magazine for older adults defines the meaning of ageing and the role of the magazine in passing particular notions about desirable ageing and images of older women in Thai society through the use of linguistic strategies, as well as emphasizing the concepts of desirable ageing for women. The results with regard to the content reveal that the meanings of ageing and the images of Thai women in their older age in this magazine for older adults are formed in a positive way. That is to say, older women are depicted as archetypes of a pleasant life in terms of happiness, work and health.