Critical Connections: Forum on Cultural Studies in Asia and Beyond
16 March 2012, Chulalongkorn University, Bangkok, Thailand


CONFERENCE KEYNOTE SCHOLAR AND GUEST SPEAKER

 

Asst. Professor Dr RAO Ruiying                            (Yunnan Nationalities University)                                                                                          email:   <hatai516@yahoo.com.cn>

"The Exploitation and Sustainable Development of Tourism Culture Resources in Yunnan Province"
Yunnan is a major tourism province where tourism resources are abundant. Apart from the natural tourism resources,ethnic culture is a kind of important tourism resources which is named tourism culture resources. During the course of the development of tourism industry, ethnic culture is being developed and integrated which is playing an imoportant role in the development of the economic, tourism and culture. However, ethnic traditional culture should be protected in the tourism development process , inorder to avoid the damage in ethnic ecological culture which result from the overexploitation. Optimization Combination between culture and tourism should be improved by Scientific conservation and rational exploitation and lead to the success of the sustainable development of tourism industry . Finally, during the course of sustainable development of tourism culture resources, intellecture support financial support and institutional guarantee should be provided by government, who will play a crucial role.

RAO RUIYING received her Doctorate of Ethnology from Yunnan University. She presently works as an Assistant Professor at Yunnan Nationalities University and has several articles published in academic journals, including “The Study of the Early Thai Yuan People in North of Thailand” in Journal of Yunnan Nationalities University, “The Impact of Buddhism on Lanna Kingdom in Thailand” in Journal of Zhaotong Teacher's College and, most recently, “China’s Soft Power in the Cooperation with ASEAN Countries” in Journal of Sinology.