Gender and sexuality are studied by scholars in various fields. In linguistics, the relationship between language and gender/sexuality is of interest in areas such as sociolinguistics, pragmatics, (critical) discourse studies, corpus linguistics and semiotic landscapes. Adopting various approaches, we explore how various linguistic elements in the Thai language contribute to the construction of diverse gender/sexual identities. Our interests include the issues of labels, representation and social meanings relating to gender, and sexuality more generally.